And with the ability to show a concept though the use of editing shot of an in the field demonstration allows the viewer to truly understand the concepts being shown and discussed. if the content is good, it will reach to audience in any way. You might make a one-off microvideo that teaches a new software feature. There are videos that will help your branding, explain your product, promote your product, help customers understand your corporate culture, and build a personal relationship with your customers. There are three key stages of video production which I’ll be explaining in detail for you. Garlic Media Group is Denver's experts in Digital Integrated Marketing. Here are the top five types of videos, along with explanations and examples: Educational videos are excellent examples of teaching and learning concepts. Types of Video Production. Video projects are often very complicated. Educational videos go beyond merely informing the viewer – these videos go deeper into the ‘why’ such and such is important, in addition to just the ‘what’. 6 Types of Video That Every Business Should Produce. Most videos types aside Entertainment videos, if not all videos, have a bias and a goal to persuade and motivate action on part of the viewer. These are the most simplistic types of videos – cut and dry information delivered as succinctly as possible. The beauty of educational videos is how they can easily share complex ideas – and ‘educate’ learners properly, with comprehension even often able to bypass language barriers. Click on the items to the left to learn about some of the different types of videos we have produced. As video uses the primary senses of sight and sound, using video in education allows concepts to be taught more easily and be retained better than reading off a page! These style of videos have adapted quickly to the habits of the modern viewer; short length videos, relevant information, engaging style and available where the viewer will be interested in viewing, and then ideally sharing the video with their social networks! Promotional videos differ from instructional and educational videos in that they’re targeting a very specific viewer and speaking to their needs, then presenting a solution and concluding with a ‘call to action’, asking the viewer to take action. Once we understand your brand, we’ll help you find the right marketing strategy. Or for more complex concepts, create a series of microvideos that splits a topic into logical chunks, with a microvideo for each. The product demonstration 4. Branding is about more than just selling a product or service, so you first and foremost want to let your customers know what you stand for as a company. […] In particular, there are 5 different types of video productions: […], […] are many different types of video production. Of course, once you’ve created some intrigue with a great branding video, it’s time to let your customers know about your product. Very useful as we’re a newly started real estate firm, looking to promote our business through You Tube. In short: video works. Animation is also ideal if you have no film crew or actors available. This is thanks to the models of ‘multi-modal learning’ and ‘dual-coding theory’, which have shown that communicating with visuals and sound simultaneously will greatly increase comprehension and retention of new ideas. Check out these 8 types of educational videos to get started. A critical distinction is that promotional videos are not advertisements like we would see on TV commercial breaks. Each option will have it’s own pros and cons, like most things. With a promotional video, the choice to watch is with the viewer. #1 Videos for Websites. Animation videos are the future of the internet, just look at YouTube and how online videos are essential to a successful campaign. The definition of a documentary film is “nonfictional motion picture intended to document some aspect of reality, primarily for the purposes of instruction, education, or maintaining a historical record.” (Wikipedia). Journalism is a good example of purely informational video. Whether an artificial structure or a real existing one, time-lapse videos can be created easily. Videos on Netflix, online movies, YouTube video stars, video clips, and more all fall under the scope of entertainment. The term "Video Production" is reserved only for content creation that is taken through all phases of production (Pre-production, Production, and Post-production) and created with a specific audience in mind. 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